So, You Thought YOU Owned Your Website?
As part of being an SEO consultant, I’m frequently asked to conduct SEO Audits on potential client’s websites. Amongst sundry other tasks, I always check to see who the legal owner of the site is. With...
View ArticleWebsite Idiosyncrasies & Content Duplication Idiocies
The laziest amongst us, those with an allergy to original thought, and those who hate writing the most are almost always adamant that unique content is over-rated, unnecessary or even pointless. One of...
View ArticleWebsite Redesign Best Practices – Part 1
Website redesign proposal checklists should take careful account of the current status of the existing website. Rather than just rush headlong into the web redesign / rebuild process, an assessment of...
View ArticleWebsite Redesign Best Practices – Part 2
Site architecture can make or break a site’s chances of achieving prominence in the search engine results pages. There is usually no one single element at issue, more a combination of items that...
View ArticleWebsite Redesign Best Practices – Part 3
In this third article on redesigning a website, we are going to look closely at off-page content issues, such as meta-tags, links, domain names etc. Off-Page Content The page Title tag is the single...
View ArticleWebsite Content Meets the Penguin Gold Standard
Recovering from Google Panda penalties requires optimal website content. Rewarding high-quality content is supposedly a primary goal at Google HQ, and is stated as being at the core of both Panda &...
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Hacked WordPress Sites & Security Countermeasures — A SPN Exclusive
Security on WordPress has, especially in the past couple of months, become a serious issue. Never before have I seen so many determined and sophisticated hacking attempts directed against the WordPress...
View ArticleHow to Write Good Website Content Google Loves
Content is King! Now that we have that out of the way, I will set about explaining what I think content means, why it’s so important, and how to ensure your website content bears the stamp of royalty....
View ArticleRecovering from Google’s Panda & Penguin – A Case Study
Flexiscreens.com is an Australia business based in Tasmania, producing flexible insect screens from premium-grade materials and delivering them world-wide. They’ve been plagiarized and targeted by...
View ArticleFinding Inspiration For Web Page Copywriting
When seeking inspiration for writing web page content, there are several things a writer should bear in mind: • People search for different reasons – for background information on a topic, or to select...
View ArticleGoogle Tolls the Death Knell for Web Directories
Throughout 2012, Google made great strides in trimming the garbage from search results, as it moved towards rewarding good content. Truly excellent outcomes, lots of hearty applause! However, the...
View ArticleHow to Use Link Removal & Google Disavow to Fix Link Penalties
Over the past year, Google has really tightened the screws on what they determine to be participation in manipulative link schemes. This has been tackled from both sides of the link equation; he who...
View ArticleIf SEO is Dead, Long Live Search Engine De-Optimization
Over the past year, Google has pretty much set about eliminating any competitive advantages other than the quality of the on-page content itself. They seem intent on levelling the playing field to the...
View ArticleKnow When to Cut Your Losses: How To Switch to a New Domain
Over years of operation, websites pick up a lot of baggage in the links department. Google’s Penguin algorithm seems to take no account of links accumulated on your website prior to this becoming an...
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Google and the Death of “Do No Evil”
After 16 years of helping other businesses achieve a greater prominence for their websites, the past 2 years of insanity has given me pause to contemplate the future. Clearly, Google is intent on...
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